Comparison
The same commercial core as HubSpot, Pipedrive, Upsales or Lime, plus the Swedish data and provenance-first research they do not have. Compared feature by feature, including where others are ahead.
Everything a sales team expects is in both: pipelines, follow-ups, email and calendar sync, duplicates, imports, reports and GDPR tooling.
Public list prices per user and month, billed yearly, as published in October 2026. Approximate currency conversions; check the vendor's page before deciding.
| TFH CRM | Salesforce Sales Cloud | |
|---|---|---|
| Lowest paid plan | Team from 449 kr | Starter 250 kr (billed yearly) |
| Mid / popular plan | Business from 849 kr | Pro 1 000 kr, Core 1 950 kr |
| Onboarding fee | None | Premier support at 30 % of licence |
| Credits or metering | None, fair use | Flex Credits for AI and add-ons |
| Data residency | Sweden, or your own servers | EU Operating Zone (paid) |
| Self-hosting | Yes, docker compose with source | No |
| Code ownership | Yes | Partly, Apex platform |
| Contract and notice | Monthly without binding, or 12 months | Yearly |
| Capability | TFH CRM | Salesforce |
|---|---|---|
| Records and Swedish data | ||
| Swedish registry data: SNI codes, financials, addresses | Native, included in a standard plan | Via marketplace or third party |
| Auto-create CEO, board and owner persons | Native, included in a standard plan | Not available |
| Find contacts on the company website with source | Native, included in a standard plan | Partial or limited |
| Email pattern inference without credits | Native, included in a standard plan | Not available |
| Field-level audit history | Native, included in a standard plan | Native, included in a standard plan |
| Duplicate detection and merge | Native, included in a standard plan | Native, included in a standard plan |
| CSV / Excel import and export | Native, included in a standard plan | Native, included in a standard plan |
| Prospecting and pipeline | ||
| Deals, multiple pipelines, won/lost reasons | Native, included in a standard plan | Native, included in a standard plan |
| Lead scoring | Native, included in a standard plan | Higher tier, add-on or credits |
| Follow-up while logging, overdue tracking | Native, included in a standard plan | Native, included in a standard plan |
| Configurable activity types and outcomes | Native, included in a standard plan | Native, included in a standard plan |
| Communication | ||
| Email sync with open/click tracking | Native, included in a standard plan | Native, included in a standard plan |
| Native two-way SMS | Native, included in a standard plan | Higher tier, add-on or credits |
| Meeting scheduling and calendar sync | Native, included in a standard plan | Native, included in a standard plan |
| Built-in calling and recording | Not available | Higher tier, add-on or credits |
| AI and intelligence | ||
| AI email drafting with your own knowledge | Native, included in a standard plan | Native, included in a standard plan |
| Website-grounded research with unknowns flagged | Native, included in a standard plan | Higher tier, add-on or credits |
| DISC personality profile of a contact | Native, included in a standard plan | Via marketplace or third party |
| Automation and analytics | ||
| Dashboards and reports | Native, included in a standard plan | Native, included in a standard plan |
| Sales forecasting | Native, included in a standard plan | Higher tier, add-on or credits |
| Products and quotes | Native, included in a standard plan | Higher tier, add-on or credits |
| Workflow automation | Partial or limited | Native, included in a standard plan |
| Platform, security and ownership | ||
| Self-hosting / on-prem | Native, included in a standard plan | Not available |
| EU or Swedish data residency | Native, included in a standard plan | Higher tier, add-on or credits |
| GDPR tooling | Native, included in a standard plan | Native, included in a standard plan |
| You own and can change the code | Native, included in a standard plan | Partial or limited |
| All features in every plan, no credits | Native, included in a standard plan | Not available |
| Native mobile app | Partial or limited | Native, included in a standard plan |
| SSO / SCIM | Not available | Native, included in a standard plan |
| Open API, webhooks and marketplace | Partial or limited | Native, included in a standard plan |
Export companies, contacts, deals and notes from Salesforce as CSV.
The import wizard maps columns, flags duplicates and shows a dry run before anything is written.
Import your registry file so every company gets SNI codes, financials and leadership persons.
Reps connect Gmail or Outlook, pipelines and activity types are set up in Settings, and the team starts logging.
Notes, deals and contact fields come across through CSV. Email history can be re-synced for CRM contacts once a rep connects Gmail or Outlook.
Usually, because every feature is in every plan and there are no credits or onboarding fees. Compare the pricing rows above with your current invoice.
Yes. Import, let the team work in TFH CRM for the trial period and keep Salesforce read-only until you cancel.
Comparison compiled from vendor pricing and help pages in October 2026. Packaging changes often, so re-check the vendor's plan page before deciding. HubSpot, Salesforce, Pipedrive, Zoho, Microsoft Dynamics 365, Upsales and Lime CRM are trademarks of their respective owners; TFH CRM is not affiliated with them.
Import a CSV in the demo and see registry data, research and follow-ups on your own accounts.